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When I tell people my job at the National Trust is all about promoting and supporting the regeneration of historic sites, I get some puzzled looks. For us heritage types who use the Standards and Guidelines, we can understand that regeneration includes all the activities under the conservation umbrella. But for most people, the light bulb only really goes off when I say that our objective is to revitalize historic sites in a sustainable way that makes them relevant to today’s society.
Behind every great heritage place is a passionate group of people united by a shared conviction that their place matters. One of the great joys of helping to organize This Place Matters, the National Trust’s new crowdfunding platform, is the opportunity to get to know these people and their projects.
Here at the National Trust we have a special vantage point with our THIS PLACE MATTERS crowdfunding competition. We have the great privilege of watching and helping hard-working and passionate community organizations pull out the stops to win and raise money for their much beloved historic spaces.
Last week, I had the opportunity to discuss new approaches to raising funds with non-profit staff and heritage advocates in Regina, Saskatchewan. I told the group that heritage fundraisers can play the sponsorship game with the best of them.