Tip Sheet: The Power of Video

Video is an incredibly powerful tool. With video, you can inform and entertain a large group of people in a creative way without having to worry about your audience getting bogged down by looking at too many words. And not only is it more engaging, but it can evoke feelings and tug on heart strings in a way that words on a page can’t. But hiring a videographer can be expensive. Though the task of creating your own might seem nerve-wracking, with a little imagination anyone can make an engaging video.

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