Renewing your Heritage Place


Historic places embody so much of our communities’ social, cultural and environmental history. By revitalizing how they are used and operated, they can contribute in new ways to making our cities, towns and rural areas even more vibrant and livable.  Learn how to regenerate these places to ensure their on-going sustainability.

Case Study: Highland Arts Theatre Fundraising Campaign

Sustaining a performance venue and professional theatre is a daunting and complex task in normal times, but the pandemic has made it exponentially more challenging.

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Tip Sheet: Social Media and your Historic Place

If you’re looking for a great way to attract a broad range of supporters and to nurture a younger audience, social media is the way to do it.

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Tip Sheet: Telling Your Story to Donors

Everyone loves a story – and heritage places have stories to tell. The story of your heritage place is a crucial piece of your fundraising plan. It will carry over to all your materials [flyers, website, e-mails, and donor appeals]. Telling it in a compelling, emotional, engaging and inspiring way will win you donors.

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Tip Sheet: Regeneration 101

Regenerating a historic place is not a linear process, unexpected detours and unforeseen opportunities are common. It also progresses incrementally, with creative ideas evolving from trials (and errors!). And it takes a team with a range of talents, a shared vision, and strong leadership.

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Tip Sheet: Special Events

Special events can be a great way for organizations to raise funds, create public awareness and build volunteer base. They range from big to small, from car washes, to golf tournaments, charity auctions and gala dinners. Careful planning and execution are needed to ensure your organization achieves its goals for your event.

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Tip Sheet: Social Enterprise: A tool to sustain your heritage site

Social Enterprise is a much misunderstood concept, particularly because it has no one single definition. However, in all the many definitions, there are always three key elements, as follows: The primary guiding purpose of the business must be to address a social need or gap* in our society.

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Tip Sheet & Case Study: Capital Campaigns

In the heritage sector many of our fundraising campaigns are about raising capital to support the preservation, restoration and regeneration of places that matter in our communities. These are intense and time-limited campaigns that draw on all our resources but enrich our organizations by raising public awareness, increasing capacity to fundraise, and engaging new donors and volunteers.

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Blog Post: On Heritage in Quebec

On the occasion of June 24, Quebec’s fête nationale, we asked Dinu Bumbaru, Policy Director at Heritage Montreal for his thoughts on heritage in Quebec.

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Blog Post: Why Main Streets are Important

Since the 1980’s I’ve been travelling into and hanging out on every “Main Street” I come across from one side of this vast land to the other. Then, I worked for the National Trust’s (then Heritage Canada Foundation) Main Street Canada initiative that was being implemented in over 100 towns and cities. That experience altered my life and perspective on communities forever.

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Blog Post: The Stories of Main Street

In my ongoing work with the National Trust’s Main Street program, so much of what I do is seeking people out, hearing their stories and helping them understand what Main Street is about. Main Street is about more than buildings: it’s about people.

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Blog Post: Are Historic Sites Still Relevant?

When I tell people my job at the National Trust is all about promoting and supporting the regeneration of historic sites, I get some puzzled looks. For us heritage types who use the Standards and Guidelines, we can understand that regeneration includes all the activities under the conservation umbrella. But for most people, the light bulb only really goes off when I say that our objective is to revitalize historic sites in a sustainable way that makes them relevant to today’s society.

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Blog Post: What 52 Projects Taught Me About Crowdfunding

Behind every great heritage place is a passionate group of people united by a shared conviction that their place matters. One of the great joys of helping to organize This Place Matters, the National Trust’s new crowdfunding platform, is the opportunity to get to know these people and their projects.

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