Tip Sheet: Turn Your 1st Time Event Attendees Into Loyal Supporters
One of the goals of any event is to introduce new people to your heritage place and your organization in the hope they will become loyal supporters, donors, and volunteers. But you need to do more than hope for that. Bringing new donors on board is a process that takes planning, execution, and careful timing.
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Tip Sheet: Turn Your 1st Time Event Attendees Into Loyal Supporters
One of the goals of any event is to introduce new people to your heritage place and your organization in the hope they will become loyal supporters, donors, and volunteers. But you need to do more than hope for that. Bringing new donors on board is a process that takes planning, execution, and careful timing.
Tip Sheet: Pricing for Profit and Purpose
Many historic sites struggle to set prices for admission, tours and gift shop products. Setting prices isn’t random but doesn’t need to be difficult.
Tip Sheet: The Essentials for Marketing Your Event
You don’t have to spend a lot of money on paid advertising to market your event. Through your social media, email, and community media you have what you need to run an effective and cheap marketing campaign. Just add creativity!
Tip Sheet: Expanding on 8 Pricing Strategies for Historic Sites
In order to determine the best price for your organization’s products or services, and once you’ve calculated the unit cost to create those products or services1, you can employ one or more of the following pricing strategies and achieve the marketing goals of your organization.
Tip Sheet: 10 Great Events for your Historic Site
Hosting events is a great way to attract first time visitors to your site. If there’s a particular demographic you want to target (i.e. seniors, millennials, families) tailor your event to the experience they’re looking for. Remember there’s competition for events, so really think outside the box. Come up with themes that will create a memorable experience for your visitors that will keep them coming back.