Tip Sheet: 10 Great Events for your Historic Site
Hosting events is a great way to attract first time visitors to your site. If there’s a particular demographic you want to target (i.e. seniors, millennials, families) tailor your event to the experience they’re looking for. Remember there’s competition for events, so really think outside the box. Come up with themes that will create a memorable experience for your visitors that will keep them coming back.
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Tip Sheet: 10 Great Events for your Historic Site
Hosting events is a great way to attract first time visitors to your site. If there’s a particular demographic you want to target (i.e. seniors, millennials, families) tailor your event to the experience they’re looking for. Remember there’s competition for events, so really think outside the box. Come up with themes that will create a memorable experience for your visitors that will keep them coming back.
Interview: Annie-Claude Beaudry, Parks Canada
Annie-Claude Beaudry works at Parks Canada as the event coordinator of the Mauricie and Western Quebec field unit. She is now acting manager for the Fort-Chambly, Fort-Lennox and Louis-S. St-Laurent National Historic Sites. With over 10 years of experience in special events and community relationships, Annie-Claude brings both creativity and comprehensive project management expertise to the teams she manages.
Tip Sheet: Branding Your Historic Place
When we think of branding, logos and taglines are often the first things that come to mind. But branding is much more than a simple logo. Branding is a way to put your values as a heritage place on display. Branding can be a part of how your audience connects with you. And, so everything you say as an organization, everything you put out there, becomes a part of your brand. And, the clearer your brand is, the more compelling your marketing efforts will be.
Tip Sheet: The Power of Video
Video is an incredibly powerful tool. With video, you can inform and entertain a large group of people in a creative way without having to worry about your audience getting bogged down by looking at too many words. And not only is it more engaging, but it can evoke feelings and tug on heart strings in a way that words on a page can’t.
Tip Sheet: Telling Your Story to Grow Your Audience
Everyone loves a story – and heritage places have stories to tell. Your story is a great way to communicate what is special about your heritage place. You can also use it in all your marketing materials: flyers, website, e-mails, and social media posts.