4.2 Case Study: The Benefits of Third Parties

Results for Storytelling:

4.2 Case Study: The Benefits of Third Parties

The Halifax Citadel is a restored military fortification that sits atop Citadel Hill, built to defend the town against enemies beginning in the 18th century. Today, the responsibility of interpretation is shared by Parks Canada, Halifax Citadel Society, and The Army Museum, who each contribute to animating the site in a unique way.

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4.3 Case Study: Entrepreneurial Spirit and Innovative Storytelling

A driving factor in Lougheed House’s success is that the Society exists solely to operate the site. Their function is clear, and there are few conflicting interests directing the course of their work.

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Tip Sheet: Branding Your Historic Place

When we think of branding, logos and taglines are often the first things that come to mind. But branding is much more than a simple logo. Branding is a way to put your values as a heritage place on display. Branding can be a part of how your audience connects with you. And, so everything you say as an organization, everything you put out there, becomes a part of your brand. And, the clearer your brand is, the more compelling your marketing efforts will be.

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Tip Sheet: Telling Your Story to Grow Your Audience

Everyone loves a story – and heritage places have stories to tell. Your story is a great way to communicate what is special about your heritage place. You can also use it in all your marketing materials: flyers, website, e-mails, and social media posts.

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Tip Sheet: Telling Your Story to Donors

Everyone loves a story – and heritage places have stories to tell. The story of your heritage place is a crucial piece of your fundraising plan. It will carry over to all your materials [flyers, website, e-mails, and donor appeals]. Telling it in a compelling, emotional, engaging and inspiring way will win you donors.

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