Tip Sheet: Creating a Virtual Tour on Your Phone

Digital Storytelling makes use of new and existing technology to enhance the story or narrative of a space. For heritage sites, this creates the potential for the retelling of stories of lost or forgotten sites, and to recreate the stories of existing sites with an innovative and engaging twist.

Results for Storytelling:

Tip Sheet: Creating a Virtual Tour on Your Phone

Digital Storytelling makes use of new and existing technology to enhance the story or narrative of a space. For heritage sites, this creates the potential for the retelling of stories of lost or forgotten sites, and to recreate the stories of existing sites with an innovative and engaging twist.

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4.2 Case Study: The Benefits of Third Parties

The Halifax Citadel is a restored military fortification that sits atop Citadel Hill, built to defend the town against enemies beginning in the 18th century. Today, the responsibility of interpretation is shared by Parks Canada, Halifax Citadel Society, and The Army Museum, who each contribute to animating the site in a unique way.

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4.3 Case Study: Entrepreneurial Spirit and Innovative Storytelling

A driving factor in Lougheed House’s success is that the Society exists solely to operate the site. Their function is clear, and there are few conflicting interests directing the course of their work.

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Tip Sheet: Branding Your Historic Place

When we think of branding, logos and taglines are often the first things that come to mind. But branding is much more than a simple logo. Branding is a way to put your values as a heritage place on display. Branding can be a part of how your audience connects with you. And, so everything you say as an organization, everything you put out there, becomes a part of your brand. And, the clearer your brand is, the more compelling your marketing efforts will be.

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Tip Sheet: Telling Your Story to Grow Your Audience

Everyone loves a story – and heritage places have stories to tell. Your story is a great way to communicate what is special about your heritage place. You can also use it in all your marketing materials: flyers, website, e-mails, and social media posts.

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