Tip Sheet: Branding Your Historic Place
When we think of branding, logos and taglines are often the first things that come to mind. But branding is much more than a simple logo. Branding is a way to put your values as a heritage place on display. Branding can be a part of how your audience connects with you. And, so everything you say as an organization, everything you put out there, becomes a part of your brand. And, the clearer your brand is, the more compelling your marketing efforts will be.
Results for Storytelling:
Tags
- Advocacy
- Blog
- Branding
- Campaigns
- Case Study
- Community
- Community Engagement
- Crowdfunding
- Designations
- Donors
- Downtown
- Endangered Places
- Events
- Fundraising
- Fundraising Plan
- Gift Shops
- Grants
- Heritage Value
- Incentives
- Interview
- Main Street
- Major Donors
- Marketing
- Partnerships
- Places of Faith
- Revenue Generation
- Social Enterprise
- Sponsorship
- Storytelling
- Tip Sheet
- Tourism
- Videos
- Webinar
- Websites
Tip Sheet: Branding Your Historic Place
When we think of branding, logos and taglines are often the first things that come to mind. But branding is much more than a simple logo. Branding is a way to put your values as a heritage place on display. Branding can be a part of how your audience connects with you. And, so everything you say as an organization, everything you put out there, becomes a part of your brand. And, the clearer your brand is, the more compelling your marketing efforts will be.
Tip Sheet: Telling Your Story to Grow Your Audience
Everyone loves a story – and heritage places have stories to tell. Your story is a great way to communicate what is special about your heritage place. You can also use it in all your marketing materials: flyers, website, e-mails, and social media posts.
Tip Sheet: Telling Your Story to Donors
Everyone loves a story – and heritage places have stories to tell. The story of your heritage place is a crucial piece of your fundraising plan. It will carry over to all your materials [flyers, website, e-mails, and donor appeals]. Telling it in a compelling, emotional, engaging and inspiring way will win you donors.