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Canada’s communities are made up of historic places that define our national identity and give shape and texture to our urban and rural neighbourhoods. Their social, historic, and environmental value goes well beyond the economic value they hold for their current owners.
From the humblest to the grandest, historic buildings tell the story of Canada better than any textbook, and represent our country in all its beauty and diversity. But historic places perform other vital roles.
Canadian property and civil rights—including heritage protection—come under the exclusive jurisdiction of provincial-territorial governments. Legal protection of individual properties of heritage value (and sometimes districts) resides with these governments and their municipalities.
In the heritage sector many of our fundraising campaigns are about raising capital to support the preservation, restoration and regeneration of places that matter in our communities. These are intense and time-limited campaigns that draw on all our resources but enrich our organizations by raising public awareness, increasing capacity to fundraise, and engaging new donors and volunteers.
Everyone loves a story – and heritage places have stories to tell. The story of your heritage place is a crucial piece of your fundraising plan. It will carry over to all your materials [flyers, website, e-mails, and donor appeals]. Telling it in a compelling, emotional, engaging and inspiring way will win you donors.