Revenue & Fundraising

Resources

From small shop fundraising to major gifts, and sponsorship to social enterprise, there are many different ways to raise funds and increase the revenue for your historic place. Dive in and learn something new to help you improve your bottom line!

Webinars: Getting Ready to Fundraise

New to fundraising? Looking to up your fundraising game? Watch these three brief webinars on fundraising fundamentals to help you set goals, plan and pick the fundraising strategies that are right for your team.

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Tip Sheet: Social Enterprise: A tool to sustain your heritage site

Social Enterprise is a much misunderstood concept, particularly because it has no one single definition. However, in all the many definitions, there are always three key elements, as follows: The primary guiding purpose of the business must be to address a social need or gap* in our society.

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Case Study: Cape Forchu Lighthouse

The Friends of the Yarmouth Light Society were able to secure the original lens that had been in use in the lighthouse from 1908 to 1962. They wanted to restore and re-assemble it as an interactive display that would give visitors a great opportunity to experience life as a lightkeeper.

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Case Study: Annapolis Royal Lighthouse

In 2015 The Historical Association of Annapolis Royal was struggling to keep up with major restoration work needed to keep the lighthouse open to the public. So, they competed in the National Trust’s This Lighthouse Matters crowdfunding competition which supported Nova Scotia communities who were working to save their lighthouses.

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Case Study: Gabarus Lighthouse

In 2015 Gabarus competed in the National Trust’s This Lighthouse Matters crowdfunding competition which supported Nova Scotia communities who were working to save their lighthouses. But how does a community with 78 permanent residents garner the crowd they need to win the big prize?

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Case Study: Capital Campaigns

In the heritage sector many of our fundraising campaigns are about raising capital to support the preservation, restoration and regeneration of places that matter in our communities. These are intense and time-limited campaigns that draw on all our resources but enrich our organizations by raising public awareness, increasing capacity to fundraise, and engaging new donors and volunteers.

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Tip Sheet: Telling Your Story to Donors

Everyone loves a story – and heritage places have stories to tell. The story of your heritage place is a crucial piece of your fundraising plan. It will carry over to all your materials [flyers, website, e-mails, and donor appeals]. Telling it in a compelling, emotional, engaging and inspiring way will win you donors.

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Tip Sheet: Getting Ready to Fundraise

If you are setting up a fundraising shop or have organized a few ad hoc fundraising campaigns or events and now you want to take a more measured and organized approach to your fundraising you need to do some careful planning to get ready to fundraise.

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Case Study: Small Shops

Small shops with 2 or less – and even no – staff dedicated to fundraising can meet the challenge of raising funds, expanding their donor base, and taking advantage of evolving trends in fundraising. All it takes is the right tools and a good plan.

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Case Study: Donor Appeals

A donor appeal is a renewal appeal targeted at existing donors and solid prospects. It is often in the form of an annual appeal or an appeal to support a specific project or urgent need.

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Tip Sheet: Special Events

Special events can be a great way for organizations to raise funds, create public awareness and build volunteer base. They range from big to small, from car washes, to golf tournaments, charity auctions and gala dinners. Careful planning and execution are needed to ensure your organization achieves its goals for your event.

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Tip Sheet: Crowdfunding

Crowdfunding is the social media version of fundraising. It’s is a great way to raise funds, but it also raises public awareness, mobilizes communities and expands audiences. Any fundraising project in your community would achieve that, but with crowdfunding, the world is your community.

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Tip Sheet: Sponsorship & an Interview with Ecclesiastical Insurance

Sponsorship is not a gift – it’s a business transaction. Companies offer sponsorships that support causes they identify with [youth, healthcare], allow them access to a target audience, or because they want to be seen to be supporting an organization.

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Tip Sheet: Major Gifts & an Interview with Charles Bronfman

Major gifts are the largest donations an organization receives. Depending on the organization a major gift might be $500 or $100,000. Typically 80% of donations come from 20% of donors, so identifying, cultivating and retaining major gift donors should be a priority for your organization.

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Tip Sheet: Grants

Grants are simply funds provided by a granting organization, such as public, private or corporate foundation or a government department. Grants can be an excellent source of funding for capital improvements and to seed or grow a special initiative. It is, however, a competitive market. Funders are approached by many organizations doing great work. You need to prove that your project will generate lasting, positive change in your community.

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