Interview: Susan Kennard, Parks Canada

As part of an ongoing collaboration, Parks Canada Agency staff graciously agreed to lend their marketing and community engagement expertise to the National Trust for Canada’s Marketing Your Historic Destination Tool Kit. The following is an interview with Susan Kennard, Manager of Heritage Programs for the Banff Field Unit, which includes Rocky Mountain House National Historic Site.

Results for Interview:

Interview: Susan Kennard, Parks Canada

As part of an ongoing collaboration, Parks Canada Agency staff graciously agreed to lend their marketing and community engagement expertise to the National Trust for Canada’s Marketing Your Historic Destination Tool Kit. The following is an interview with Susan Kennard, Manager of Heritage Programs for the Banff Field Unit, which includes Rocky Mountain House National Historic Site.

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Interview: Annie-Claude Beaudry, Parks Canada

Annie-Claude Beaudry works at Parks Canada as the event coordinator of the Mauricie and Western Quebec field unit. She is now acting manager for the Fort-Chambly, Fort-Lennox and Louis-S. St-Laurent National Historic Sites. With over 10 years of experience in special events and community relationships, Annie-Claude brings both creativity and comprehensive project management expertise to the teams she manages.

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Tip Sheet: Major Gifts & an Interview with Charles Bronfman

Major gifts are the largest donations an organization receives. Depending on the organization a major gift might be $500 or $100,000. Typically 80% of donations come from 20% of donors, so identifying, cultivating and retaining major gift donors should be a priority for your organization.

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Tip Sheet: Sponsorship & an Interview with Ecclesiastical Insurance

Sponsorship is not a gift – it’s a business transaction. Companies offer sponsorships that support causes they identify with [youth, healthcare], allow them access to a target audience, or because they want to be seen to be supporting an organization.

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