Often called “the sight to see in the Miramichi,” Beaubears Island hosts thousands of visitors each year and offers costumed historic characters, immersive tours and other engaging activities. After being an integral part of an ecotourism initiative for four years, Beaubears Island needed to find a new marketing strategy once the project ended. They bounced back with new marketing strategies and support from friends.
Despite encountering marketing challenges along the way, the staff’s dedication to the site and experimenting with new marketing strategies worked. By 2017, Beaubears Island was able to attract 18,000 visitors.
“One great picture is worth a million bucks in marketing,” says Comeau Greenwood.
Having a backup plan can be crucial in a situation where a project or initiative fails.
In the wake of the Miramichi Landings fall, Beaubears Island turned to accessible marketing tools like social media and put their own creative twist into it with fun engagement ideas like a contest.
The building that houses Toronto’s First Post Office has changed owners, uses, and shape many times since its opening in 1833. It was the first functioning post office to serve the city of Toronto.
Everyone loves a story – and heritage places have stories to tell. Your story is a great way to communicate what is special about your heritage place. You can also use it in all your marketing materials: flyers, website, e-mails, and social media posts.
Video is an incredibly powerful tool. With video, you can inform and entertain a large group of people in a creative way without having to worry about your audience getting bogged down by looking at too many words. And not only is it more engaging, but it can evoke feelings and tug on heart strings in a way that words on a page can’t.