Case Study: Beaubears Island

Often called “the sight to see in the Miramichi,” Beaubears Island hosts thousands of visitors each year and offers costumed historic characters, immersive tours and other engaging activities. After being an integral part of an ecotourism initiative for four years, Beaubears Island needed to find a new marketing strategy once the project ended. They bounced back with new marketing strategies and support from friends.

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Case Study: Beaubears Island

Often called “the sight to see in the Miramichi,” Beaubears Island hosts thousands of visitors each year and offers costumed historic characters, immersive tours and other engaging activities. After being an integral part of an ecotourism initiative for four years, Beaubears Island needed to find a new marketing strategy once the project ended. They bounced back with new marketing strategies and support from friends.

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Case Study: The Diefenbunker Event Marketing

The Diefenbunker in Carp, Ontario has enticed many visitors in its 20 years as an eccentric and unique museum. Now, it also lays claim as host of the world’s largest escape room called “Escape the Diefenbunker” and an interactive zombie experience that runs every Halloween season.

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Case Study: Fort Frances

Since its opening in 1978, the Fort Frances Museum and Cultural Centre has had a mission to “collect, preserve, research, exhibit, and interpret the artifacts that depict the story of people and nature as it relates to the history of Fort Frances and the surrounding Rainy River District.”

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Case Study: Toronto’s First Post Office

The building that houses Toronto’s First Post Office has changed owners, uses, and shape many times since its opening in 1833. It was the first functioning post office to serve the city of Toronto.

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Tip Sheet & Case Study: Donor Appeals

A donor appeal is a renewal appeal targeted at existing donors and solid prospects. It is often in the form of an annual appeal or an appeal to support a specific project or urgent need.

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