Tip Sheet: Pricing for Profit and Purpose

Many historic sites struggle to set prices for admission, tours and gift shop products. Setting prices isn’t random but doesn’t need to be difficult.

Results for Tourism:

Tip Sheet: Pricing for Profit and Purpose

Many historic sites struggle to set prices for admission, tours and gift shop products. Setting prices isn’t random but doesn’t need to be difficult.

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Tip Sheet: Expanding on 8 Pricing Strategies for Historic Sites

In order to determine the best price for your organization’s products or services, and once you’ve calculated the unit cost to create those products or services1, you can employ one or more of the following pricing strategies and achieve the marketing goals of your organization.

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Tip Sheet: Top 10 things you can do to up your tourism game

Tourism is about expectations – what visitors hope to see and experience, and how the many parts of the community can benefit from the influx of travellers. Historic places can be key to attracting visitors to get a better sense of a locale’s people, places and events.

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Case Study: Beaubears Island

Often called “the sight to see in the Miramichi,” Beaubears Island hosts thousands of visitors each year and offers costumed historic characters, immersive tours and other engaging activities. After being an integral part of an ecotourism initiative for four years, Beaubears Island needed to find a new marketing strategy once the project ended. They bounced back with new marketing strategies and support from friends.

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Case Study: The Diefenbunker Event Marketing

The Diefenbunker in Carp, Ontario has enticed many visitors in its 20 years as an eccentric and unique museum. Now, it also lays claim as host of the world’s largest escape room called “Escape the Diefenbunker” and an interactive zombie experience that runs every Halloween season.

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