The Diefenbunker in Carp, Ontario has enticed many visitors in its 20 years as an eccentric and unique museum. Now, it also lays claim as host of the world’s largest escape room called “Escape the Diefenbunker” and an interactive zombie experience that runs every Halloween season.
Staff at the Diefenbunker continues to explore new ways to expand programming and potential sources of visitors and revenue. They hope to soon offer laser tag during their regular hours as an option for visitors, using an area of the museum that is typically not open to the public during the day.
It’s not easy to take risks, but it’s important to remember that an idea won’t have a chance to work out unless it’s given a try.
Keeping the story of your place in mind can help you create well matched programming. It doesn’t have to fit perfectly, but similarly themed programming can create a more engaging experience for visitors.
The Diefenbunker and the company Escape Manor felt they shared the same vision, and they achieved great success together. A partnership with a likeminded organization or company can bring new excitement and revenue to your place.
Since its opening in 1978, the Fort Frances Museum and Cultural Centre has had a mission to “collect, preserve, research, exhibit, and interpret the artifacts that depict the story of people and nature as it relates to the history of Fort Frances and the surrounding Rainy River District.”
Your website introduces your visitor to your historic places. Your website needs to be simple, easy to navigate and give the visitor the information they need.
When we think of branding, logos and taglines are often the first things that come to mind. But branding is much more than a simple logo. Branding is a way to put your values as a heritage place on display. Branding can be a part of how your audience connects with you. And, so everything you say as an organization, everything you put out there, becomes a part of your brand. And, the clearer your brand is, the more compelling your marketing efforts will be.