Tip Sheet: Telling Your Story to Donors

Everyone loves a story – and heritage places have stories to tell. The story of your heritage place is a crucial piece of your fundraising plan. It will carry over to all your materials [flyers, website, e-mails, and donor appeals]. Telling it in a compelling, emotional, engaging and inspiring way will win you donors.

Results for Donors:

Tip Sheet: Telling Your Story to Donors

Everyone loves a story – and heritage places have stories to tell. The story of your heritage place is a crucial piece of your fundraising plan. It will carry over to all your materials [flyers, website, e-mails, and donor appeals]. Telling it in a compelling, emotional, engaging and inspiring way will win you donors.

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Tip Sheet & Case Study: Donor Appeals

A donor appeal is a renewal appeal targeted at existing donors and solid prospects. It is often in the form of an annual appeal or an appeal to support a specific project or urgent need.

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Tip Sheet & Case Study: Capital Campaigns

In the heritage sector many of our fundraising campaigns are about raising capital to support the preservation, restoration and regeneration of places that matter in our communities. These are intense and time-limited campaigns that draw on all our resources but enrich our organizations by raising public awareness, increasing capacity to fundraise, and engaging new donors and volunteers.

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