Gabarus won the 2nd highest prize in the This Lighthouse Matters crowdfunding competition – $50,000.
Gabarus Lighthouse was moved 15 metres inland to safety in November 2015.
The Friends of Gabarus Society expanded their donor base and built a world-wide network of supporters. That support propelled them into the next stage of their project – repairing the lighthouse and incorporating it as part of the plan to boost tourism in the area.
Saving Gabarus Lighthouse was a catalyst for a small community that has banded together to work on several major projects and was awarded the 2016 Nova Scotia Community Spirit Award which goes to a community that promotes citizen engagement, civic pride and a positive outlook on the future. Folks in Gabarus have that in spades!
Think outside your town limits – reach out to people from around the country and the world. It’s not just ex-pats and visitors to your site who may be interested in supporting you. Others around the world may share a passion for your type of heritage site. In the case of Gabarus, there is a world-wide network of people who are dedicated to saving lighthouses.
You may think in a small remote community that you are technology-challenged but there’s always a way to make social media work for you. While social media is a good way to reach distance audiences, in a small community you need personal contact to engage people in your campaign and keep them coming back to vote again and again.