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Looking for some guidance or inspiration? Check out our tip sheets, blog posts, and case studies for insight from experts on regeneration, crowdfunding, grants, sponsorships, donors, and much more.
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Tip Sheet: The Essentials for Marketing Your Event
You don’t have to spend a lot of money on paid advertising to market your event. Through your social media, email, and community media you have what you need to run an effective and cheap marketing campaign. Just add creativity!
Tip Sheet: Expanding on 8 Pricing Strategies for Historic Sites
In order to determine the best price for your organization’s products or services, and once you’ve calculated the unit cost to create those products or services1, you can employ one or more of the following pricing strategies and achieve the marketing goals of your organization.
Tip Sheet: 10 Great Events for your Historic Site
Hosting events is a great way to attract first time visitors to your site. If there’s a particular demographic you want to target (i.e. seniors, millennials, families) tailor your event to the experience they’re looking for. Remember there’s competition for events, so really think outside the box. Come up with themes that will create a memorable experience for your visitors that will keep them coming back.
Tip Sheet: Use Creative Event Themes Tailored Out to New Audiences
Want to increase traffic to your site? Reach out to new audiences? Designing events that create experiences specifically tailored to your target audience will increase traffic to your site and expand your base of supporters.
Tip Sheet: Branding Your Historic Place
When we think of branding, logos and taglines are often the first things that come to mind. But branding is much more than a simple logo. Branding is a way to put your values as a heritage place on display. Branding can be a part of how your audience connects with you. And, so everything you say as an organization, everything you put out there, becomes a part of your brand. And, the clearer your brand is, the more compelling your marketing efforts will be.