You don’t have to spend a lot of money on paid advertising to market your event. Through your social media, email, and community media you have what you need to run an effective and cheap marketing campaign. Just add creativity!
A cheap and effective way to promote your event is on Facebook. It’s a common tool that is used, so adding creativity can help you stand out. By creating a Facebook event, you can post regular updates to build momentum and create a buzz in your community about your event.
To help build this momentum, share information on your event page about entertainment or an emcee you’ve booked, new sponsors who’ve signed on, a community influencer who is attending, door prizes or auction items, and more.
Posting photos along with text content is a must to keep social media users engaged. Post a photo of volunteers preparing for the event, people who plan to attend, the cause your event is supporting – be creative. You can take it to the next level and create a video about your event that’s fun, entertaining, and gives an emotional pitch about your event.
Tagging is a social media strategy that is two-fold and helps you connect with a broader audience. When you tag your sponsors, suppliers, and local media outlets, they receive a notification that they have been tagged (or mentioned), which almost guarantees that they see your content (and hopefully engage with it). Using hashtags is another strategy to reach people who may be outside of your regular followers and audience. Research key words that will connect you with an audience who might be interested in your event like youth or senior community groups. This increases your chance of being seen by people interested in the key words you’ve selected.
Another way to reach beyond your social media followers is by asking your volunteers and loyal supporters to share your social media content, including your event page.
They can also write their own social media posts, but if they do, ask them to tag and mention your account in their posts. That way, their friends and followers will be easily connected to your Facebook page – and may become a follower themselves!
Hosting events is a great way to attract first time visitors to your site. If there’s a particular demographic you want to target (i.e. seniors, millennials, families) tailor your event to the experience they’re looking for. Remember there’s competition for events, so really think outside the box. Come up with themes that will create a memorable experience for your visitors that will keep them coming back.
Want to increase traffic to your site? Reach out to new audiences? Designing events that create experiences specifically tailored to your target audience will increase traffic to your site and expand your base of supporters.