Hosting events is a great way to attract first time visitors to your site. If there’s a particular demographic you want to target (i.e. seniors, millennials, families) tailor your event to the experience they’re looking for. Remember there’s competition for events, so really think outside the box. Come up with themes that will create a memorable experience for your visitors that will keep them coming back.
Your website introduces your visitor to your historic places. Your website needs to be simple, easy to navigate and give the visitor the information they need.
Everyone loves a story – and heritage places have stories to tell. Your story is a great way to communicate what is special about your heritage place. You can also use it in all your marketing materials: flyers, website, e-mails, and social media posts.