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Looking for some guidance or inspiration? Check out our tip sheets, blog posts, and case studies for insight from experts on regeneration, crowdfunding, grants, sponsorships, donors, and much more.
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Tip Sheet: The Essentials for Marketing Your Event
You don’t have to spend a lot of money on paid advertising to market your event. Through your social media, email, and community media you have what you need to run an effective and cheap marketing campaign. Just add creativity!
Tip Sheet: Expanding on 8 Pricing Strategies for Historic Sites
In order to determine the best price for your organization’s products or services, and once you’ve calculated the unit cost to create those products or services1, you can employ one or more of the following pricing strategies and achieve the marketing goals of your organization.
Tip Sheet: 10 Great Events for your Historic Site
Hosting events is a great way to attract first time visitors to your site. If there’s a particular demographic you want to target (i.e. seniors, millennials, families) tailor your event to the experience they’re looking for. Remember there’s competition for events, so really think outside the box. Come up with themes that will create a memorable experience for your visitors that will keep them coming back.
Interview: Annie-Claude Beaudry, Parks Canada
Annie-Claude Beaudry works at Parks Canada as the event coordinator of the Mauricie and Western Quebec field unit. She is now acting manager for the Fort-Chambly, Fort-Lennox and Louis-S. St-Laurent National Historic Sites. With over 10 years of experience in special events and community relationships, Annie-Claude brings both creativity and comprehensive project management expertise to the teams she manages.
Tip Sheet: Use Creative Event Themes Tailored Out to New Audiences
Want to increase traffic to your site? Reach out to new audiences? Designing events that create experiences specifically tailored to your target audience will increase traffic to your site and expand your base of supporters.