Resources

Looking for some guidance or inspiration? Check out our tip sheets, blog posts, and case studies for insight from experts on regeneration, crowdfunding, grants, sponsorships, donors, and much more.

Tip Sheet: Telling Your Story to Grow Your Audience

Everyone loves a story – and heritage places have stories to tell. Your story is a great way to communicate what is special about your heritage place. You can also use it in all your marketing materials: flyers, website, e-mails, and social media posts.

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Tip Sheet: Website Tune-up Tips for Historic Site Operators in Canada

Your website introduces your visitor to your historic places. Your website needs to be simple, easy to navigate and give the visitor the information they need.

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Tip Sheet: Top 10 things you can do to up your tourism game

Tourism is about expectations – what visitors hope to see and experience, and how the many parts of the community can benefit from the influx of travellers. Historic places can be key to attracting visitors to get a better sense of a locale’s people, places and events.

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Case Study: Beaubears Island

Often called “the sight to see in the Miramichi,” Beaubears Island hosts thousands of visitors each year and offers costumed historic characters, immersive tours and other engaging activities. After being an integral part of an ecotourism initiative for four years, Beaubears Island needed to find a new marketing strategy once the project ended. They bounced back with new marketing strategies and support from friends.

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Case Study: The Diefenbunker Event Marketing

The Diefenbunker in Carp, Ontario has enticed many visitors in its 20 years as an eccentric and unique museum. Now, it also lays claim as host of the world’s largest escape room called “Escape the Diefenbunker” and an interactive zombie experience that runs every Halloween season.

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