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Looking for some guidance or inspiration? Check out our tip sheets, blog posts, and case studies for insight from experts on regeneration, crowdfunding, grants, sponsorships, donors, and much more.
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Tip Sheet: Telling Your Story to Donors
Everyone loves a story – and heritage places have stories to tell. The story of your heritage place is a crucial piece of your fundraising plan. It will carry over to all your materials [flyers, website, e-mails, and donor appeals]. Telling it in a compelling, emotional, engaging and inspiring way will win you donors.
Part 1: Historic Places 101
Canada’s communities are made up of historic places that define our national identity and give shape and texture to our urban and rural neighbourhoods. Their social, historic, and environmental value goes well beyond the economic value they hold for their current owners.
Part 2: Why Historic Places Matter
From the humblest to the grandest, historic buildings tell the story of Canada better than any textbook, and represent our country in all its beauty and diversity. But historic places perform other vital roles.
Part 3: What Roles Do Governments Play?
Canadian property and civil rights—including heritage protection—come under the exclusive jurisdiction of provincial-territorial governments. Legal protection of individual properties of heritage value (and sometimes districts) resides with these governments and their municipalities.
Part 4: Understanding Advocacy
The threats facing historic places can be highly complex, so there is no fail-proof method to play the role of heritage advocate. But here are some of the approaches that often characterize successful campaigns to save a place.