The following tips will help guide you through shining a spotlight on your endangered place using free tactics.
Through this attention, local community groups working to save places that matter to them have found champions, donors, partners and other forms of support.
Using a consistent message across all platforms will help reduce misunderstanding, and keep the focus on what’s most important to you.
Send a news tip, news alert, or press release to print and online newspapers near you. Include the five Ws (who, what, when, where, and why), but keep it simple – journalists appreciate factual, easily digestible information to decide whether they want to pursue a story or not. Make yourself available for an interview, and be prepared to back up your key messages with a short, concise summary of the relevant facts.
Engage your community on Twitter, Facebook, and Instagram and get people talking about your historic place and the issues surrounding it.
Twitter is a powerful social media platform that makes advocacy easy, and facilitates reaching influencers such as journalists, politicians, and advocacy groups. Paired with relevant hashtags (your town/city and key terms), your tweets can be effective in getting people talking.
Identifying any nationally prominent individuals that may have a connection to the place, and asking them to share your story can exponentially expand your reach.
Crowdfunding is the social media version of fundraising. It’s is a great way to raise funds, but it also raises public awareness, mobilizes communities and expands audiences. Any fundraising project in your community would achieve that, but with crowdfunding, the world is your community.
Everyone loves a story – and heritage places have stories to tell. The story of your heritage place is a crucial piece of your fundraising plan. It will carry over to all your materials [flyers, website, e-mails, and donor appeals]. Telling it in a compelling, emotional, engaging and inspiring way will win you donors.
Canada’s communities are made up of historic places that define our national identity and give shape and texture to our urban and rural neighbourhoods. Their social, historic, and environmental value goes well beyond the economic value they hold for their current owners.