Tip Sheet: Expanding on 8 Pricing Strategies for Historic Sites

In order to determine the best price for your organization’s products or services, and once you’ve calculated the unit cost to create those products or services1, you can employ one or more of the following pricing strategies and achieve the marketing goals of your organization.

1 For more information on how to calculate unit costs, read our Tip Sheet: Pricing for Profit and Purpose.

Results for Tip Sheet:

Tip Sheet: Expanding on 8 Pricing Strategies for Historic Sites

In order to determine the best price for your organization’s products or services, and once you’ve calculated the unit cost to create those products or services1, you can employ one or more of the following pricing strategies and achieve the marketing goals of your organization.

Read more

Tip Sheet: 10 Great Events for your Historic Site

Hosting events is a great way to attract first time visitors to your site. If there’s a particular demographic you want to target (i.e. seniors, millennials, families) tailor your event to the experience they’re looking for. Remember there’s competition for events, so really think outside the box. Come up with themes that will create a memorable experience for your visitors that will keep them coming back.

Read more

Tip Sheet: Use Creative Event Themes Tailored Out to New Audiences

Want to increase traffic to your site? Reach out to new audiences? Designing events that create experiences specifically tailored to your target audience will increase traffic to your site and expand your base of supporters.

Read more

Tip Sheet: Branding Your Historic Place

When we think of branding, logos and taglines are often the first things that come to mind. But branding is much more than a simple logo. Branding is a way to put your values as a heritage place on display. Branding can be a part of how your audience connects with you. And, so everything you say as an organization, everything you put out there, becomes a part of your brand. And, the clearer your brand is, the more compelling your marketing efforts will be.

Read more

Tip Sheet: The Power of Video

Video is an incredibly powerful tool. With video, you can inform and entertain a large group of people in a creative way without having to worry about your audience getting bogged down by looking at too many words. And not only is it more engaging, but it can evoke feelings and tug on heart strings in a way that words on a page can’t.

Read more