Tip Sheet: Pricing for Profit and Purpose
Many historic sites struggle to set prices for admission, tours and gift shop products. Setting prices isn’t random but doesn’t need to be difficult.
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Tip Sheet: Pricing for Profit and Purpose
Many historic sites struggle to set prices for admission, tours and gift shop products. Setting prices isn’t random but doesn’t need to be difficult.
Tip Sheet: The Essentials for Marketing Your Event
You don’t have to spend a lot of money on paid advertising to market your event. Through your social media, email, and community media you have what you need to run an effective and cheap marketing campaign. Just add creativity!
Tip Sheet: Expanding on 8 Pricing Strategies for Historic Sites
In order to determine the best price for your organization’s products or services, and once you’ve calculated the unit cost to create those products or services1, you can employ one or more of the following pricing strategies and achieve the marketing goals of your organization.
Tip Sheet: 10 Great Events for your Historic Site
Hosting events is a great way to attract first time visitors to your site. If there’s a particular demographic you want to target (i.e. seniors, millennials, families) tailor your event to the experience they’re looking for. Remember there’s competition for events, so really think outside the box. Come up with themes that will create a memorable experience for your visitors that will keep them coming back.
Tip Sheet: Use Creative Event Themes Tailored Out to New Audiences
Want to increase traffic to your site? Reach out to new audiences? Designing events that create experiences specifically tailored to your target audience will increase traffic to your site and expand your base of supporters.