A donor appeal is a renewal appeal targeted at existing donors and solid prospects. It is often in the form of an annual appeal or an appeal to support a specific project or urgent need.
A donor appeal is a renewal appeal targeted at existing donors and solid prospects. It is often in the form of an annual appeal or an appeal to support a specific project or urgent need.
Small shops with 2 or less – and even no – staff dedicated to fundraising can meet the challenge of raising funds, expanding their donor base, and taking advantage of evolving trends in fundraising. All it takes is the right tools and a good plan.
In the heritage sector many of our fundraising campaigns are about raising capital to support the preservation, restoration and regeneration of places that matter in our communities. These are intense and time-limited campaigns that draw on all our resources but enrich our organizations by raising public awareness, increasing capacity to fundraise, and engaging new donors and volunteers.
In 2015 The Historical Association of Annapolis Royal was struggling to keep up with major restoration work needed to keep the lighthouse open to the public. So, they competed in the National Trust’s This Lighthouse Matters crowdfunding competition which supported Nova Scotia communities who were working to save their lighthouses.
In 2015 Gabarus competed in the National Trust’s This Lighthouse Matters crowdfunding competition which supported Nova Scotia communities who were working to save their lighthouses. But how does a community with 78 permanent residents garner the crowd they need to win the big prize?