Tip Sheet: Crowdfunding
Crowdfunding is the social media version of fundraising. It’s is a great way to raise funds, but it also raises public awareness, mobilizes communities and expands audiences. Any fundraising project in your community would achieve that, but with crowdfunding, the world is your community.
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Tip Sheet: Crowdfunding
Crowdfunding is the social media version of fundraising. It’s is a great way to raise funds, but it also raises public awareness, mobilizes communities and expands audiences. Any fundraising project in your community would achieve that, but with crowdfunding, the world is your community.
Tip Sheet & Case Study: Capital Campaigns
In the heritage sector many of our fundraising campaigns are about raising capital to support the preservation, restoration and regeneration of places that matter in our communities. These are intense and time-limited campaigns that draw on all our resources but enrich our organizations by raising public awareness, increasing capacity to fundraise, and engaging new donors and volunteers.
Case Study: Annapolis Royal Lighthouse
In 2015 The Historical Association of Annapolis Royal was struggling to keep up with major restoration work needed to keep the lighthouse open to the public. So, they competed in the National Trust’s This Lighthouse Matters crowdfunding competition which supported Nova Scotia communities who were working to save their lighthouses.
Case Study: Gabarus Lighthouse
In 2015 Gabarus competed in the National Trust’s This Lighthouse Matters crowdfunding competition which supported Nova Scotia communities who were working to save their lighthouses. But how does a community with 78 permanent residents garner the crowd they need to win the big prize?
Blog Post: What 52 Projects Taught Me About Crowdfunding
Behind every great heritage place is a passionate group of people united by a shared conviction that their place matters. One of the great joys of helping to organize This Place Matters, the National Trust’s new crowdfunding platform, is the opportunity to get to know these people and their projects.