As part of an ongoing collaboration, Parks Canada Agency staff graciously agreed to lend their marketing and community engagement expertise to the National Trust for Canada’s Marketing Your Historic Destination Tool Kit. The following is an interview with Susan Kennard, Manager of Heritage Programs for the Banff Field Unit, which includes Rocky Mountain House National Historic Site.
Annie-Claude Beaudry works at Parks Canada as the event coordinator of the Mauricie and Western Quebec field unit. She is now acting manager for the Fort-Chambly, Fort-Lennox and Louis-S. St-Laurent National Historic Sites. With over 10 years of experience in special events and community relationships, Annie-Claude brings both creativity and comprehensive project management expertise to the teams she manages.
When we think of branding, logos and taglines are often the first things that come to mind. But branding is much more than a simple logo. Branding is a way to put your values as a heritage place on display. Branding can be a part of how your audience connects with you. And, so everything you say as an organization, everything you put out there, becomes a part of your brand. And, the clearer your brand is, the more compelling your marketing efforts will be.
Tourism is about expectations – what visitors hope to see and experience, and how the many parts of the community can benefit from the influx of travellers. Historic places can be key to attracting visitors to get a better sense of a locale’s people, places and events.