Sponsorship is not a gift – it’s a business transaction. Companies offer sponsorships that support causes they identify with [youth, healthcare], allow them access to a target audience, or because they want to be seen to be supporting an organization.
Sponsorship is not a gift – it’s a business transaction. Companies offer sponsorships that support causes they identify with [youth, healthcare], allow them access to a target audience, or because they want to be seen to be supporting an organization.
Social Enterprise is a much misunderstood concept, particularly because it has no one single definition. However, in all the many definitions, there are always three key elements, as follows: The primary guiding purpose of the business must be to address a social need or gap* in our society.
Playwright Marcus Youssef upon accepting this year’s Siminovitch Prize for playwriting gave a speech that clarified my interest in the intersection of faith communities with the broader community. Youssef wrote about his interest in points of intersection and the space between people, spoken and unspoken.
Last week, I had the opportunity to discuss new approaches to raising funds with non-profit staff and heritage advocates in Regina, Saskatchewan. I told the group that heritage fundraisers can play the sponsorship game with the best of them.