By Alison Faulknor, Director of Philanthropy and Partnerships, National Trust for Canada
This week my thoughts are with the many staff and volunteers caring for Canada’s special places. For many historic sites, this pandemic means closures and cancelled events, which could lead to lost entry fees, gift shops sales, event revenues and more. These are challenging times indeed. But, what about those supporters who sustain us – long-time donors, sponsors, funders and members? What is the right approach to navigating these relationships during such uncertain times?
New to fundraising? Looking to up your fundraising game? Watch these three brief webinars on fundraising fundamentals to help you set goals, plan and pick the fundraising strategies that are right for your team.
If you are setting up a fundraising shop or have organized a few ad hoc fundraising campaigns or events and now you want to take a more measured and organized approach to your fundraising you need to do some careful planning to get ready to fundraise.
Small shops with 2 or less – and even no – staff dedicated to fundraising can meet the challenge of raising funds, expanding their donor base, and taking advantage of evolving trends in fundraising. All it takes is the right tools and a good plan.