From small shop fundraising to major gifts, and sponsorship to social enterprise, there are many different ways to raise funds and increase the revenue for your historic place. Dive in and learn something new to help you improve your bottom line!
When it comes to fundraising strategies for historic places, it’s easy to feel overwhelmed when we are up against larger institutions, like hospitals and universities with sophisticated fundraising shops. It can be equally daunting to compete for earned revenue, when we are up against local business and tourism dollars.
But, we have so many strengths in the heritage sector. Historic places are beloved community assets, cornerstones of local memory and identity. We have compelling stories to tell potential donors, funders and corporate partners. We engage with our communities in so many ways and there are opportunities for us to contribute to the local economy.
We need to arm ourselves with the basics and understand the different types of revenue streams, including donation income, grants, sponsorship and earned revenue (social enterprise). Raising donation income, for example, requires a different mindset then approaching a local business to become a corporate partner. In this section of Regeneration Works, we have assembled a suite of learning opportunities (including tip sheets on each of the different types of revenue streams) and resources for you punch above your weight!
Looking for some guidance or inspiration? Check out our tip sheets, blog posts, and case studies for insight from experts on regeneration, crowdfunding, grants, sponsorships, donors, and much more.
Everyone loves a story – and heritage places have stories to tell. The story of your heritage place is a crucial piece of your fundraising plan. It will carry over to all your materials [flyers, website, e-mails, and donor appeals]. Telling it in a compelling, emotional, engaging and inspiring way will win you donors.
A donor appeal is a renewal appeal targeted at existing donors and solid prospects. It is often in the form of an annual appeal or an appeal to support a specific project or urgent need.
Sponsorship is not a gift – it’s a business transaction. Companies offer sponsorships that support causes they identify with [youth, healthcare], allow them access to a target audience, or because they want to be seen to be supporting an organization.