Learning Events

Dive in! Take a webinar or attend an event and learn strategies to raise funds, increase your revenue and revitalize your heritage place or downtown. Check back often for pre-registration for upcoming events.



12:15 pm - 01:00 pm

Pricing for profit and purpose at your historic site


Do you find it difficult to know how much to charge for admission to your historic site, for guided tours, or even for products in your gift shop? Join us for this short webinar to learn a few simple tricks to determine how best to price your products and services.

During this webinar you'll learn how to use various pricing strategies to maximize social impact and earned revenue. Price is one of the four key components of a successful marketing mix, and setting the right prices can help you achieve your organization's strategic goals.

Webinar Presenters:

Sonja Kruitwagen, Manager of Marketing and Digital Strategies
Sonja markets the programs and services of the National Trust and creates tools that help Canadians tell their stories so they can save places that matter. She has extensive experience in marketing campaigns that engage and educate. Her expertise in digital marketing is helping the National Trust to better understand its audiences and develop effective messaging that intrigues and motivates.

Jonathan Wade, President, Social Delta
Jonathan is a non-profit professional with more than 25 years of experience as a staff member, volunteer, board member, and consultant. In the last 10 years, he has provided coaching and professional consulting to hundreds of non-profit organizations, co-ops and individuals seeking to start or expand a social enterprise.

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