Learning Events

Dive in! Take a webinar or attend an event and learn strategies to raise funds, increase your revenue and revitalize your heritage place or downtown. Check back often for pre-registration for upcoming events.



12:15 pm - 01:00 pm

Six Steps to Telling Your Heritage Story


Heritage places are filled with great stories to tell. In this webinar learn how to share and get your message out in a way that engages, compels and inspires – and wins you donors and supporters.

Webinar Presenters:
Sonja Kruitwagen, Manager of Marketing and Digital Strategies: Sonja markets the programs and services of the National Trust and creates tools that help Canadians tell their stories so they can save places that matter. She has extensive experience in marketing campaigns that engage and educate. Her expertise in digital marketing is helping the National Trust to better understand its audiences and develop effective messaging that intrigues and motivates.

Nhanci Wright, Fundraising Advisor: Nhanci has worked with the National Trust to introduce an annual appeals strategy, major gifts and planned giving programs, as well as the launch of our donor club, the Heritage Patrons Circle. She has worked closely with our marketing team on This Place Matters to develop onboarding strategies that engage our new contacts and turn them into donors.

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