Learning Events

Dive in! Take a webinar or attend an event and learn strategies to raise funds, increase your revenue and revitalize your heritage place or downtown. Check back often for pre-registration for upcoming events.



12:15 pm - 01:00 pm

Three easy things to do to attract more visitors to your historic place


Do you rely on selling tickets, or memberships, or even ice-cream to cover the costs of running your historic place in Canada? Join the National Trust and social enterprise consultant Jonathan Wade for this useful, practical webinar on low-cost marketing activities. During the webinar you will define three simple activities that will increase the number of visitors to your site. More visitors will increase your annual revenues and will help to educate more people about the history and stories that are part of your attraction.
Webinar Presenters:

Sonja Kruitwagen, Manager of Marketing and Digital Strategies, National Trust for Canada
Sonja markets the programs and services of the National Trust and creates tools that help Canadians tell their stories so they can save places that matter. She has extensive experience in marketing campaigns that engage and educate. Her expertise in digital marketing is helping the National Trust to better understand its audiences and develop effective messaging that intrigues and motivates.

Jonathan Wade, President, Social Delta
Jonathan is a non-profit professional with more than 25 years of experience as a staff member, volunteer, board member, and consultant. In the last 10 years, he has provided coaching and professional consulting to hundreds of non-profit organizations, co-ops and individuals seeking to start or expand a social enterprise.

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