Learning Events

Dive in! Take a webinar or attend an event and learn strategies to raise funds, increase your revenue and revitalize your heritage place or downtown. Check back often for pre-registration for upcoming events.



12:15 pm - 01:00 pm

How to use social media to attract supporters for your historic place


Social media is a fun and easy way to engage new audiences, including potential donors and supporters, for your historic place. What’s more, it’s free and you can tap into a limitless network of people who care about your project! If you are new to social media or you aren’t quite sure if you are using it right, the social world can seem daunting. But, with a little support, some helpful hints, and careful selection of the best tools for your organization, you can be using social media in an engaging and effective way in no time.

Webinar Presenters:

Alison Faulknor, Director of New Initiatives
As Director of New Initiatives for the National Trust for Canada, Alison Faulknor is leading the organization through a transformation in how it approaches fund development. In everything from philanthropy programs, to social enterprise, corporate sponsorship and foundation and government grants, she is marshaling the resources of the organization for maximum impact. Alison draws on over 16 years of experience working in the non-profit and cultural sector, leading teams to find funding, forge new partnerships and build national programs that engage the public.

Katrina Guerin, Manager of Communications
Katrina is a communications specialist with over seven years’ experience in using social media channels to create interest and draw a crowd. She has created and led campaigns using Facebook and Twitter resulting in lively conversation and an engaged audience. Katrina draws on extensive experience working in the non-profit sector, and building fun and interesting campaigns in order to achieve communication goals.

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