Learning Events

Dive in! Take a webinar or attend an event and learn strategies to raise funds, increase your revenue and revitalize your heritage place or downtown. Check back often for pre-registration for upcoming events.



12:15 pm - 01:00 pm

Techniques for breaking through the clutter and creating a memorable brand


What makes a great brand so great? And why do great ones sometimes fail? Learn tips and techniques for building new brands, maintaining strong reputations for existing brands and a brief look at what to do with a brand in need of repair. Whether your marketing and communications team is a party of one, few, or many, there are core activities that you can begin today to encourage a stronger, more memorable brand experience for current and future visitors.

Webinar Presenters:

Janine Allen
As senior vice president and partner at Kaiser Lachance Communications, Janine Allen serves as a senior advisor to clients across sectors, and specializes in developing strategic communications platforms that enhance visibility and transform relationships with key media, stakeholders and influencers, while respecting and aligning with corporate business goals. With more than 15 years in marketing communications at both agencies and large corporations, Janine has deep experience in brand and reputation management, product and brand launches, thought leadership and influencer engagement. In 2017, the Canadian Public Relations Society honoured her with the award for PR Practitioner of the Year.

Sonja Kruitwagen
As Manager of Marketing and Digital Strategies, Sonja markets the programs and services of the National Trust and creates tools that help Canadians tell their stories so they can save places that matter. She has extensive experience in marketing campaigns that engage and educate. Her expertise in digital marketing is helping the National Trust to better understand its audiences and develop effective messaging that intrigues and motivates.

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