Revitalizing Your Traditional Downtown

Looking to bring new energy to your downtown? Learn how applying our Main Street methodology can help!

Downtown Revitalization

First launched in 1979, the National Trust’s trademarked Main Street Regeneration Approach® has helped hundreds of Canadian communities. Beyond the economic benefits for downtown businesses, the approach fosters innovation, renews a sense of place, and strengthens a community’s pride in its own accomplishments by building on the physical, cultural and human assets in a downtown area.

Our Approach

Downtown Revitalization

The Main Street® approach emphasizes the importance creating a dynamic quality of life downtowns by simultaneously focusing equally on its social, cultural, physical and economic health. It puts the community in charge of developing and implementing a comprehensive revitalization plan that meets their needs. Strategies are then developed and actions implemented in five key areas – marketing and promotion, organizational development, cultural development, design and economic development.