Looking to bring new energy to your downtown? Learn how applying our Main Street methodology can help!
First launched in 1979, the National Trust’s trademarked Main Street Regeneration Approach® has helped hundreds of Canadian communities. Beyond the economic benefits for downtown businesses, the approach fosters innovation, renews a sense of place, and strengthens a community’s pride in its own accomplishments by building on the physical, cultural and human assets in a downtown area.
The Main Street® approach emphasizes the importance creating a dynamic quality of life downtowns by simultaneously focusing equally on its social, cultural, physical and economic health. It puts the community in charge of developing and implementing a comprehensive revitalization plan that meets their needs. Strategies are then developed and actions implemented in five key areas – marketing and promotion, organizational development, cultural development, design and economic development.
In my ongoing work with the National Trust’s Main Street program, so much of what I do is seeking people out, hearing their stories and helping them understand what Main Street is about. Main Street is about more than buildings: it’s about people.
Drawing on the lessons learned from success stories from across the country, here are some of the key activities that can help you regenerate your downtown.
Since the 1980’s I’ve been travelling into and hanging out on every “Main Street” I come across from one side of this vast land to the other. Then, I worked for the National Trust’s (then Heritage Canada Foundation) Main Street Canada initiative that was being implemented in over 100 towns and cities. That experience altered my life and perspective on communities forever.