Learning Events

Dive in! Take a webinar or attend an event and learn strategies to raise funds, increase your revenue and revitalize your heritage place or downtown. Check back often for pre-registration for upcoming events.

2

May

12:30 PM - 12:45 pm

Why Bill C-323 matters for Canada’s historic places – and what you can do!

FREE

Bill C-323 – An Act to Amend the Income Tax Act (Rehabilitation of Historic Property) – contains two tax measures that would transform the economic fundamentals for renewing historic places in Canada. In the process it would create more skilled jobs and generate less carbon than new construction. We’ve been waiting for this legislation for 40 years!
This session will share everything you need to know about Bill C-323, what hurdles it must clear, and what action is needed now to turn this Bill into a law.

Natalie Bull, Executive Director, National Trust for Canada

As Executive Director of the National Trust for Canada, Natalie Bull leads a national charity that is part of a global network of organizations working to protect and celebrate places that matter. Natalie is committed to making the National Trust an essential source of proven tools and leadership for Canadians working to save and renew places that matter. The Trust’s programs celebrate monuments and landmarks that tell our collective story, and provide essential expertise for struggling downtowns, remote regions, and diverse communities.

Chris Wiebe - Manager, Heritage Policy & Public Programs, National Trust for Canada
Since joining the National Trust for Canada in 2006, Chris has been the organizer of the National Trust’s annual national conference and has helped it become Canada’s leading forum for professionals, practitioners, and volunteers working to save historic places. In addition, he leads the National Trust’s government relations, advocacy work, and development of heritage policy positions, particularly on financial incentives for heritage.

Read more

9

May

12:30 PM - 1:15 pm

The Power of the Crowd: Getting ready for crowdfunding

FREE

Crowdfunding is a fun and exciting way to raise money and increase awareness for your historic place. It’s also a powerful way to bring community members together and generate community spirit.

Are you ready for crowdfunding? Are you thinking about participating in the 2017 THIS PLACE MATTERS competition? In this 45-minute webinar, you will learn how crowdfunding can take your community project to the next level, what key ingredients you will need for a successful campaign and how to submit your project idea for the 2017 This Place Matters competition.

Webinar Presenters:
Julie Normandeau: As Manager of Sites and Partnerships Julie manages a network of exciting tourist destinations as well as special projects like THIS PLACE MATTERS. Julie brings event management, sponsorship and tourism site development savvy to the project team.

Alison Faulknor: As Director of New Initiatives at the National Trust, Alison is leading the organization through a transformation in how it approaches fund development. In everything from philanthropy programs, to social enterprise, corporate sponsorship and foundation and government grants, she is marshalling the resources of the organization for maximum impact. Alison draws on extensive experience working in the non-profit sector, leading teams to build new programs, forge partnerships and reach their fundraising goals.

Read more

16

May

12:30 PM - 1:15 pm

Six steps to telling your heritage story

FREE

Heritage places are filled with great stories to tell. In this webinar learn how to share and get your message out in a way that engages, compels and inspires – and wins you donors and supporters.

Nhanci Wright: As a fund development specialist, Nhanci held senior positions in national organizations before establishing her own consulting practice in 2001. She has led non-profits in the development and implementation of effective fundraising strategies, capital campaigns, signature fundraising events, and major gift programs. She has worked with the National Trust to introduce a new Annual Appeals strategy, major gifts and planned giving programs, and the launch of its new donor club, the Heritage Patrons Circle.

Sonja Kruitwagen: As Marketing and Digital Strategist for the National Trust for Canada, Sonja Kruitwagen creates and executes tactical marketing campaigns, develops product positioning, designs and runs social ad campaigns, and much more. With an MBA in Marketing and over 10 years of experience, Sonja is no stranger to fusing creative thinking and strong story telling techniques to develop marketing strategies that produce results. As all good marketing campaigns start with a compelling story, it’s well worth the creative time to get it right.

Read more

25

May

12:30 PM - 1:15 pm

How to use social media to attract support for your historic place

FREE

Social media is a fun and easy way to engage potential donors and supporters for your historic place. What’s more, it’s free and you can tap into a limitless network of people who care about your project! If you are new to social media or you aren’t quite sure if you are using it right, the social world can seem daunting. But, with a little support, some helpful hints, and careful selection of the best tools for your organization, you can be using social media in an engaging and effective way in no time.

Webinar Presenters:

Alison Faulknor: As Director of New Initiatives at the National Trust, Alison is leading the organization through a transformation in how it approaches fund development. In everything from philanthropy programs, to social enterprise, corporate sponsorship and foundation and government grants, she is marshalling the resources of the organization for maximum impact. Alison draws on extensive experience working in the non-profit sector, leading teams to build new programs, forge partnerships and reach their fundraising goals.

Katrina Guerin : As Manager of Communications at the National Trust, Katrina is a communications specialist with over five years’ experience in using social media channels to create interest and draw a crowd. She has created and led campaigns using Facebook and Twitter resulting in lively conversation and an engaged audience. Katrina draws on extensive experience working in the non-profit sector, and building fun and interesting campaigns in order to achieve communication goals.

Read more