Launch Pad Coaches

Participating Launch Pad community groups are paired with a team of seasoned professionals with extensive experience in everything from fundraising and business planning to communications and heritage regeneration.

Alison Faulknor

Alison Faulknor

Director of Philanthropy and Partnerships

National Trust for Canada

Alison is leading the organization through a transformation in how it approaches fund development. In everything from philanthropy programs, to social enterprise, corporate sponsorship and foundation and government grants, she is marshaling the resources of the organization for maximum impact. Alison draws on over two decades of experience working in the non-profit and cultural sector, leading teams to find funding, forge new partnerships and build national programs that engage the public.

Robert Pajot

Robert Pajot

Regeneration Project Leader

National Trust for Canada

Rob works with communities to help them find creative strategies to regenerate their heritage places. Rob has over twenty years of experience in the fields of heritage conservation theory and practice, real property management and development, and training delivery.

Chris Wiebe

Chris Wiebe

Manager of Heritage Policy and Government Relations

National Trust for Canada

Since 2007, Chris has organized of the National Trust’s annual national conference, Canada’s largest gathering of heritage practitioners and professionals, and has led the organization’s government relations, advocacy work, and development of positions on heritage policies. Chris holds Master of Arts degrees from Carleton University (Canadian Studies - Heritage Conservation) and the University of Alberta (English). He has been an instructor in the Cultural Resource Management Program at the University of Victoria since 2012 and sits on the Willowbank School for Restoration Arts Advisory Council (2015–present).

Sonja Kruitwagen

Sonja Kruitwagen

Manager of Marketing and Digital Strategies

National Trust for Canada

Sonja markets the programs and services of the National Trust and creates tools that help Canadians tell their stories so they can save places that matter. She has extensive experience in marketing campaigns that engage and educate. Her expertise in digital marketing is helping the National Trust to better understand its audiences and develop effective messaging that intrigues and motivates.

Nhanci Wright

Nhanci Wright

Nhanci has worked with the National Trust to introduce an annual appeals strategy, major gifts and planned giving programs, as well as the launch of its donor club, the Heritage Patrons Circle. She has worked closely with the National Trust's marketing team on This Place Matters to develop onboarding strategies that engage our new contacts and turn them into donors.

Jonathan Wade

Jonathan Wade

Jonathan is a non-profit professional with more than 25 years of experience as a staff member, volunteer, board member, and consultant. In the last 10 years, he has provided coaching and professional consulting to hundreds of non-profit organizations, co-ops and individuals seeking to start or expand a social enterprise.

Kendra Fry

Kendra Fry

Kendra works on Regeneration Works, a joint project between Faith & the Common Good and the National Trust for Canada that helps faith groups across Canada reconnect with the community at large and fully occupy their positions as Third Spaces (a place to gather that is not work or home).