Cape Forchu Lighthouse won 3rd prize in their category in the This Lighthouse Matters crowdfunding competition – $25,000. They were also one of only a few lighthouses to reach their crowdfunding goal of $10,000.
The light has been installed as an interactive display in the lighthouse and is drawing old and new visitors alike.
The video they produced for the competition has been used by the National Trust as a great “how to” example.
When the project was completed in 2017, the group put their new knowledge to work and produced a “thank you” video for all their supporters.
Videos are a powerful tool when you need to grab people’s attention and focus them on your story.
People in your organization may not be familiar with the technology needed to produce a video or the social media platforms to promote it, but young people in your community are. Reach out to them for help.
In the heritage world we are trying to interest youth in becoming involved in our organizations. Learning how to use social media and new technologies effectively is a great way to do that. Youth bring a fresh perspective that can really help you take advantage of these new communications tools.