If you are setting up a fundraising shop or have organized a few ad hoc fundraising campaigns or events and now you want to take a more measured and organized approach to your fundraising you need to do some careful planning to get ready to fundraise.
Small shops with 2 or less – and even no – staff dedicated to fundraising can meet the challenge of raising funds, expanding their donor base, and taking advantage of evolving trends in fundraising. All it takes is the right tools and a good plan.
A donor appeal is a renewal appeal targeted at existing donors and solid prospects. It is often in the form of an annual appeal or an appeal to support a specific project or urgent need.
Everyone loves a story – and heritage places have stories to tell. The story of your heritage place is a crucial piece of your fundraising plan. It will carry over to all your materials [flyers, website, e-mails, and donor appeals]. Telling it in a compelling, emotional, engaging and inspiring way will win you donors.
Special events can be a great way for organizations to raise funds, create public awareness and build volunteer base. They range from big to small, from car washes, to golf tournaments, charity auctions and gala dinners. Careful planning and execution are needed to ensure your organization achieves its goals for your event.
Crowdfunding is the social media version of fundraising. It’s is a great way to raise funds, but it also raises public awareness, mobilizes communities and expands audiences. Any fundraising project in your community would achieve that, but with crowdfunding, the world is your community.
Sponsorship is not a gift – it’s a business transaction. Companies offer sponsorships that support causes they identify with [youth, healthcare], allow them access to a target audience, or because they want to be seen to be supporting an organization.
Major gifts are the largest donations an organization receives. Depending on the organization a major gift might be $500 or $100,000. Typically 80% of donations come from 20% of donors, so identifying, cultivating and retaining major gift donors should be a priority for your organization.
Grants are simply funds provided by a granting organization, such as public, private or corporate foundation or a government department. Grants can be an excellent source of funding for capital improvements and to seed or grow a special initiative.
It is, however, a competitive market. Funders are approached by many organizations doing great work. You need to prove that your project will generate lasting, positive change in your community.